The thousands of firms claiming to be experts in search engine optimization would have you believe that SEO techniques require a Ph.D. in Physics. Not so. In fact, the key activities behind search engine optimization are quite simple.
One of the biggest “secrets” is to get your keywords correct. Keywords are key. Don’t just pick keywords willy-nilly. Pick words that are carefully focused on your market and on your content. The more specific you are the higher the quality of the leads you get. Picking irrelevant keywords will put your site listing in front of irrelevant viewers.
When you’re selecting your keywords, consider carefully the balance between keyword population and keyword specificity. Popular just means that you’ll be part of a very large crowd; too specific means you’ll miss people that are searching too generally. Find the balance.
When you have the keywords you want, make sure that the content in your site “echoes” your keywords. Most search engines will actually validate whether your keywords reflect your sites content – in some cases, they’ll actually go through the content and create additional keywords on your behalf that are based on the content!
Use your keywords in all the descriptions of your site. This includes the page titles, title meta tags, description meta tags and, of course, keyword meta tags. In the page titles and description tags particularly – use your keywords threaded into a complete description.
There’s more to SEO than just keywords. But keywords are one of the SEO factors that’s easiest to address. Take care of that first before you attempt to deal with other SEO strategies.
Want to learn more about it? Download the free ebook, Steps to Internet Marketing Success.
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