SEO Secrets – Top SEO Strategies to Implement

Layout: Develop the site in DIV tags instead of tables. Don’t use Tables for layout development. Tableless is more search engine and user friendly. It loads faster than table based.
Content: Write more content for the home page describing your services or products. Don’t copy content from anywhere else. Today’s search engines are intelligent enough to find duplicate content or copied content. Be wise to write your home page content. Try to cover all your targeted keywords on the home page content and sprinkle them.
Use the title attribute for all link tags and keep a meaningful title. They are good for not only for search engines but also your visitors who are blind.
Never repeat the page titles within your site. Keep the page title as short as possible and make it match to the content heading like this page did.
Use proper header tags for presenting your titles and sub titles. Use H1 tag to present the main header of the page. It is good practice if you match the < title > tag content with < h1 > tag content.
Keyword Prominence: Try to start your content very close to the < body > tag. These pages/sites will have high importance in the search engine result pages. Don’t believe it? Google out for “Keyword Prominence” and observe the first two or three sites HTML codes.
Do not use text on images for links. Use text links. Don’t use JavaScript for menu. Build search engine friendly menu with UL and LI.
Keep the page weight as much less as possible. The less weight means loads faster and the more content means more informative. Table based design will weight more than a div based design. Build your site using < DIV > tags. Try to keep the page size less than 40K.
Flash: Use less flash. If it is compulsory to use flash.. call it using id from JavaScript with ID reference (like < div id=”flash” >< / div >). In this way we don’t need to write many lines of code.
Use hyphens instead of underscores as separators in URL.
For example: yoursite.com/this_is_not_effective.html (This is not good but not bad)
yoursite.com/this-is-right.html (This is good)
When Everything is ready…Start link exchanging with relevant websites.
Don’t use inline/inner JavaScript and CSS. Use external CSS and JavaScript. So the page weight will be less and loads faster. Obviously search engines start loving your site.
Use bold (< b >) tags instead of strong (< strong >) tags. It is no difference in the browser. But when i see the cached text version of the page on Google…< strong > seems to be not working. Observe it on any cached page of any site from Google.
Use repetitive images as background images except the main logo of the site and call them using CSS. It means.. there will be few images repetitive through out the website. So keep them as background images in your style sheet. For example observe http://www.comogroupap.com.au site If you don’t want the logo as printable then you can keep it also as background image
Write a meaningful meta description instead of just stuffing it with keywords. A meaningful meta description also plays good role in ranking a page.
Few of the meta keywords can be repetitive. But Title and meta descriptions should be Unique.
Check for broken links throughout the site. Keep your site free from broken links
Prepare a good sitemap and link it from home page. If your site has more than 100 links keep them in second page. A good sitemap is useful for your visitors as well as search engines. Make xml sitemap and submit to Google through webmaster console.
If you are using redirections, use 301 redirections. Be careful at redirections.
Be careful on choosing the host also. Try to be on your individual IP. Do not share your host IP. Because if some others on your shared server using Black Hat techniques for SEO will affect your site rankings if you share single IP.